Has your website got what it takes to succeed in 2022?
From domain names and SEO to online marketing and content marketing, in this article, we discuss what makes a website successful so that you can make the most out of your marketing in 2022.
Content Marketing
Content marketing covers a wide area, so let’s group what’s important into 3 areas: Customers, Conversion and Search.
If you want to attract more business, then you need to have well-written content that makes customers want to buy from you. Content needs to demonstrate that you are professional, trustworthy, reliable and a great company to buy from.
While spelling mistakes and bad grammar can put off customers, reviews and testimonials can help convince visitors to your site that they should buy from you.
Calling all potential customers…
Of course, having an amazing website with great copy is fantastic, but you want visitors to take action (such as click the buy button or get in touch with you) and that’s where a Call to Action comes in (or CTA for short).
When it comes to effective online marketing, a strong call to action on each web page is the ultimate way to convert website visitors into paying customers.
CTAs are so powerful, yet often so badly undervalued. Effective copywriters for websites will help you make sure that your content is attractive, and that you have the right CTAs on your website.
Don’t forget Google in your content marketing…
We said earlier that your content needs to focus on the potential customer, and that’s true - but you also need your customers to find your website, and that’s where search engines come in.
Think of it like this - great content that convinces a website visitor to buy from you isn’t much use if nobody is visiting your website (if you have ever arranged a party and nobody comes because you didn’t send out the invites - then you’ll fully understand what we mean!).
SEO (which stands for Search Engine Optimisation) is a great online marketing tactic that includes having the right keywords on your websites so that you appear at the top of search results.
A potential customer might search Google for the services you can offer and, thanks to your well-thought out content marketing, your business appears in the search results. The customer clicks on your website from the search results and voila! A potential customer is now checking you out with a view to buying from you.
SEO is a complex area that goes beyond content so it’s important to work with an SEO company that understands what it takes to get a business found on Google. At aprompt, we have proven expertise in this area. Get in touch with us to find out more.
Online marketing
Having great content that pleases customers and gets you found on Google is a core part of online marketing, and there are other things you can do to grow your business.
Now is a great time to show your website some love.
Online marketing includes other areas such as using social media to build connections and drive visitors to your website, email marketing, paid for ads and lead generation processes.
There’s certainly plenty to think about when it comes to online marketing and, if you would like help understanding what to focus on that gets the best results, then contact our SEO specialists.
We work closely with a marketing coach and existing customers of aprompt are eligible for a free coaching session or “Clarity Call” to ensure you prioritise the right marketing activities
Domain Names
Having an easy to remember domain name can really help with your website marketing. It can also help with your SEO and content marketing strategy.
For new business websites, it’s vital to put some thought into your domain name and make sure to get thoughts and opinions from other people before you register a domain and start creating a new business website.
If you are stuck for inspiration or want expert advice, feel free to give us a call and ask us for our thoughts. We can also register and manage your domain names on your behalf too.
Keeping it fresh
It might be that your website has existed for many years and you planned and structured your website 5,10 or 15 years ago. You don’t need to make any changes to your website in 2022, right?
Wrong!
Websites can quickly become out of date.
Just like the car industry, the design and look of your website can quickly become outdated. In recent years, lifeless static websites (that used to be acceptable) have been replaced by dynamic sites with high-quality visuals and having a website that’s mobile-friendly has gone from “that sounds a bit futuristic” (sorry Nokia phone users who still play the snake game) to “you MUST have a mobile-friendly website”.
Freshly updated websites are more attractive to website visitors, and they grab the attention of Google bots when they crawl websites to decide which sites have the right content to show at the top of their search results for the users search criteria.
Regularly updating a website should be a key activity for any business that’s serious about achieving success in 2022 and beyond.
Need help with your website in 2022?
At aprompt, we work with businesses to design effective websites for them. As well as designing websites, we are an SEO company offering the best website content available.
Great copywriters for websites are hard to find, so make sure you take advantage of the proven expertise that we offer.
Services available include the design of new business websites. You don't have to build your own website because our web designers do this for you! Contact our website designers today to find out more.
