If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are some of them that might make you rethink the way you’re approaching social media.
The fastest growing demographic on Twitter is 55–64 year age bracket
This demographic has grown 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.For Facebook, this group has jumped 46%. For Google+, 56%.
Rethink it
Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.
189 million of Facebook’s users are "mobile only"
Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s advert revenue as well. This is a 7% increase from the end of 2012 already.
Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straightforward.
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