What is Search Engine Optimisation?
Ask us about our SEO website careplans to ensure your website content is always up to date and search engine friendly.
SEO - Ignore at your peril
Users rely on search engines to find the products and services they want. Your customers also find suppliers via recommendations on social networking sites and Blogs, so your website needs to show on the 1st few search engine results pages (in between all those ads!) for what you do rather than who you are, otherwise you could be losing out on business.
SEO copy writing process
All aprompt websites are editable and have onsite SEO tips and tools built in. This is so you can edit the meta information and the website content yourself, whenever you wish. However, if you don't fancy researching key words, writing meta information or writing the content for your website, we can do this for you using our SEO copy writing services.
Copy writing for websites
Copywriting is all about keeping the interest of the audience once they have found your website and then getting your message across. Attention span is short online, so good copy is the difference between an average website and an excellent website.
You are in competition with many others, and to ensure that your web site works as hard as possible every aspect needs to be considered – design, development, layout and copy.
Copywriting for websites is not about cramming in keywords, because that doesn’t work on any level. It is about understanding your audience, understanding your product, and understanding the medium you are using. This all sounds like common sense – but if it were that easy everyone would be doing it, and everyone would have a really successful website. That’s not the reality – there are many poorly designed and badly written websites, so with a little thought and expertise your website could be way ahead of your competition. You could be getting sales or contacts from a large percentage of visitors, rather than just a handful. Increased sales hopefully means increased profits.
The Internet has changed how people read content – they behave differently when looking at a screen than when reading a magazine. The basic rules of communication still apply, but then you add web-writing rules as well.
If you’re looking for the extra copy advantage contact aprompt now!
“Great content is the food of websites”
Why is SEO important for websites?
Having a little bit of text on your website isn't enough if you want good search engine results - for the keywords you want to be found for. So you'll need well written, search engine optimised text to get the most out of your website.
Once you have your website, you will need great content to attract those all-important organic searches in Google.
Website page content can be enriched in so many ways - with unique and high quality text, the correct headings, blog articles posted on a regular basis, images, PDF’s and videos.
As well as the content that your customers will see on the front end, you will also need meta information (like meta titles ad meta descriptions).
Meta information is text that is read by search engine bots and is added to specific areas in each page of your website.
All aprompt websites have content management systems (CMS) which are editable content areas and editable meta info fields so you can control what the bots see and what your customers see too. Our CMS websites also include SEO (search engine optimisation) tips and tools to help your online marketing.
You'll need website content...
If you have a website, you'll need to add the 'right type' of content to get the 'right results'.
Many businesses simply don’t have the time to write fresh content regularly and add it to their website. And they may not have the skills to know what to write where. This isn’t a shock though – if you have a website for plumbers or a website for a jewellery shop, for instance, you wouldn’t be expected to know how to be an expert website content writer, because this is a different skill which is learnt over time.
However, it is essential to keep your website updated with new and unique content to get better search engine results. This is where we can help by offering you our SEO copywriting expertise.
So if, like many companies, you are very busy and do not have the time to allocate to your website content but you’d like your website text and images added, updated or search engine optimised by experts, then our SEO services are ideal for you.
Copy writing for websites
What does content management system mean? Content management system or CMS is a type of website that gives you the freedom to add, edit and delete content and pages.
There are many 'brands' of CMS (WordPress and Magento being 2 of those brand names). Being able to edit your content is vital for all websites that want to be found in search engine. All aprompt websites are CMS websites.
Copywriting for websites is a service we offer to give our clients peace of mind that SEO-friendly, fresh copy will be added to their websites at least once a month (depending on the care plan chosen).
See SEO trained copywriters for more information - by the way, we are totally flexible in what content you'd like us to create or manage for you, so use us for any website content work you need done.
Keeping it personal
Having a content management system in your website is essential. We give you the ability to add unlimited pages and edit all the web copy and images within those pages whenever you want - without needing any technical knowledge.
With regular updates and input from aprompt, to the 'actual content' within your website (text, images, PDF's, meta information) we give you added peace of mind that your website text is search engine friendly, up-to-date and above all.... user friendly.
Online marketing packages are personal to each client, so we'll discuss what you need and organise a plan of action with you.
Creating and managing content is a crucial and an ongoing job for all websites, so we will work on your site in a way that suits you best, for as many hours a month as you wish.
For instance, you can ask us to work on the content of your website for as little as an hour every other month, just to keep it ticking over or more hours a month to really get an impact in SERPS (Search Engine Results Pages). Each aprompt website design includes SEO tips and tools for on-site SEO.
These SEO tools guide you to help your website get better natural listings in search engines like Google and Bing. But if you don't have time to create SEO friendly content, we can do it for you. See our SEO services.
You can’t market a business without content. All communication between your leads and customers flows through content. And the way you generate those leads and customers in the first place is through—you guessed it—content. But content creation can be an arduous process if you don’t know how to do it right.
What’s so clever about writing?
We can all write copy, can’t we?
Yes, we can all write, but search engine friendly copy really makes those words work. Website copywriting is directed and focused, it is creative, it communicates to its audience, and above all it enhances a website and makes it work hard for the owner.
You need to get the reader’s attention and interest within the first few seconds of viewing a web page. Visitors leave a website as quickly as they come if they are not immediately attracted to the site.
Once you have their attention you need to give the reader your message – clear and concise.
SEO training courses
Want to learn how to SEO your website? Book yourself in to a one-to-one SEO training course with us. There's no need to have an aprompt website to join our SEO online training courses although it does help.
